The specifics of young and developing Russian market is in its being extremely difficult for research. This can be explained by the following reasons:

• The market has only started to take civilized forms, and the companies have acknowledged the need to collect and accumulate marketing information
• There are practically no companies engaged in permanent collection of information, and, correspondingly, the deficit of statistical information is definitely felt
• Official statistics of any kind is not trustworthy, as the market participants are interested in hiding the actual information from the state
• The majority of market participants are closed and not ready to share their knowledge of the market

In result, the information has to be scrupulously collected and checked for reliability by means of numerous comparisons. Therefore, it is rather important to work out correct and effective methods of conducting research. Step by Step MA has a vast experience of conducting research in the complex and closed markets.

Rather often foreign companies need to receive answers to very specific questions and be able to handle certain tasks.

They will be assisted in that by the following Marketing works offered by our Agency:

• Segmenting and defining consumer preferences
• Analyzing competitors
• Business-to-Business research
• Price and distribution research
• Analysis of company proposals portfolio
• Advertising pre- and post-testing
• Research of new products promotion
• Research of defining optimal prices
• Research of consumer satisfaction degree
• Research of changed attitude towards the brand
• Creative design of advertising materials and packing
• Quality and quantity testing of the brand name, packing design, advertising conceptions, commercials and their scripts
• And a lot other things.

Marketing research is usually divided into three major categories: office, quality and quantity research. To quantity research are referred sociology research, defining preferences of large consumer groups, e.g., research of buying capacity of the middle class, defining peculiar features of consuming goods depending on region, etc. Only such vast scope research can provide the exact quantity data for managers.

A more local, but no less important research category: quality research. Making no claim for exact mathematically checked analysis data of consumer segments, these measures doubtlessly provide a required and sufficient information for many businesses.

The research department of our Agency will be happy to implement for you any Marketing research:

• Search works in any open and quasi-open information sources
• Focus and peer-groups
• Expert and in-depth interviews
• Experiment and monitoring methods
• Personal, telephone, postal and Internet-polls
• Mystery shopping
• Hall and home tests
• Retail audit
• Statstical analysis of collected information

A unique merit of Step by Step MA proposal is a comprehensive approach to the task pertaining to managerial consultants, and knowledge of modern marketing research methods pertaining to research companies.